Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity.
Traditionally, customer service has been reactive.
You have a question/problem about the product you might buy or have already bought. You walk into a… Readmore
What makes some brands simply average and others extraordinary? Why do some brands instantly stick in your mind and others draw a blank? Although there are a handful of factors that contribute to an extraordinary brand, there is one that … Readmore