Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity.
Traditionally, customer service has been reactive.
You have a question/problem about the product you might buy or have already bought. You walk into a… Readmore
Canvas API enables brands to automate the production process through third-party marketing tools.
Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of an ad format in September… Readmore